IXACT Contact vs Wise Agent: Which CRM is Best for Solo Agents in 2026?

Choosing the right Customer Relationship Management (CRM) software is a critical decision for any real estate agent. It's the central hub for your contacts, deals, and marketing efforts. A great CRM saves you time and helps you close more deals, while a poor one becomes a frustrating, expensive chore. This detailed comparison of IXACT Contact vs Wise Agent breaks down everything you need to know to make an informed choice for your business.

Both platforms are designed specifically for real estate professionals, offering tools for contact management, marketing automation, and transaction tracking. However, they differ in their approach, user interface, and pricing structures. We'll explore these differences to help you determine which system aligns best with your workflow, budget, and growth goals.

Quick Summary

• Best for Simplicity & All-in-One Features: IXACT Contact is often praised for its user-friendly interface and bundled features, including a website and social media content, making it a strong choice for agents who want an out-of-the-box solution.
• Best for Power & Customization: Wise Agent offers a more extensive feature set with deep customization options, powerful marketing automation, and robust transaction management, appealing to agents who want more control and scalability.
• Pricing Model: IXACT Contact has a straightforward monthly fee that includes most features. Wise Agent offers a competitive monthly price with optional add-ons, providing more flexibility.
• User Experience: Reviewers often find IXACT Contact easier to learn initially. Wise Agent has a steeper learning curve due to its extensive features but offers greater long-term capability.

IXACT Contact vs. Wise Agent: At a Glance

Feature	IXACT Contact	Wise Agent
Primary Focus	All-in-one simplicity, ease of use	Power, customization, and automation
Contact Management	Comprehensive profiles, activity tracking	Advanced segmentation, call lists, lead rules
Marketing Automation	Drip email campaigns, monthly newsletter	Multi-channel campaigns, landing pages, lead automation
Transaction Management	Checklists, key dates, document storage	Unlimited checklists, date triggers, integrations
Website Included?	Yes, basic agent website included	No, but integrates with website providers
Social Media Tools	Automated content posting	No direct posting, focuses on lead capture
Pricing	Single-tier monthly subscription	Tiered pricing with monthly/annual options
Free Trial	Yes, 5-week free trial	Yes, 14-day free trial
Best For	New agents or those wanting a simple, all-in-one system	Tech-savvy agents and teams needing robust features

What is IXACT Contact? An Overview

IXACT Contact positions itself as the easy-to-use, all-in-one CRM solution for real estate agents. Its core philosophy is to provide a simple yet comprehensive system that agents can set up and start using quickly without a steep learning curve. It's designed to feel less like a complex piece of software and more like a personal assistant.

The platform combines traditional CRM functionalities—like detailed contact profiles and sales pipeline tracking—with marketing tools that are often sold separately. Every subscription includes a customizable agent website, a monthly e-newsletter written for you, and automated social media content. This bundled approach is a major selling point for agents who don't want to piece together multiple tools and services.

IXACT Contact is particularly popular among individual agents and small teams who prioritize simplicity and efficiency. If you're looking for a system that helps you stay organized, maintain client relationships through automated communication, and establish a professional online presence without needing technical expertise, IXACT Contact is a strong contender.

What is Wise Agent? An Overview

Wise Agent is a powerful and highly customizable CRM built to handle the complex needs of modern real estate professionals. It has been around since 2002, making it one of the more established players in the real estate tech space. Its longevity is a testament to its ability to adapt and integrate a vast array of features that agents need to manage their business from lead to close and beyond.

The platform is known for its robust functionality. Beyond standard contact management, Wise Agent offers advanced marketing automation, sophisticated transaction management, and extensive integration capabilities. It provides tools like landing pages, lead distribution rules, and detailed reporting that appeal to agents and teams focused on scaling their lead generation and conversion efforts.

While it offers more features, this also means there can be a more significant learning curve compared to simpler systems. However, for agents willing to invest the time, Wise Agent can become the command center for their entire operation. It's an excellent choice for agents, teams, and brokerages that need a flexible system that can be tailored to their specific workflows and business processes.

Key Features of IXACT Contact

IXACT Contact's feature set is built around the idea of providing everything an agent needs in one package. The goal is to minimize the need for third-party tools and subscriptions.

Comprehensive Contact Management

The CRM is the heart of IXACT Contact. It allows you to create rich contact profiles that go beyond names and numbers. You can track birthdays, anniversaries, family members, communication history, and past business. The system also includes a visual sales pipeline, helping you see exactly where each lead is in your process, from initial contact to closing.

Automated 'Keep in Touch' Marketing

This is where IXACT Contact shines for busy agents. The platform includes a professionally written and designed monthly e-newsletter that is automatically sent to your contacts. You also get access to a library of drip email and letter campaigns for various situations, such as new buyer leads, seller leads, and post-close follow-ups. This automation ensures you're consistently staying top-of-mind with your sphere of influence.

Included Agent Website

Every IXACT Contact subscription comes with a public-facing agent website. These sites are mobile-friendly and feature IDX integration for property searches. While they may not be as customizable as a high-end custom site, they provide a professional online presence for agents who don't have one, complete with lead capture forms that feed directly into the CRM.

Social Media Marketing Automation

To help agents maintain an active social media presence, IXACT Contact provides a feature called Social Stream. It automatically posts engaging, real estate-related content to your Facebook, Twitter, and LinkedIn pages. This saves agents the time and effort of finding and curating content, ensuring their social profiles remain active and relevant.

Key Features of Wise Agent

Wise Agent focuses on providing a deep, powerful set of tools that can be customized to fit any agent's business model. It's less about a bundled, one-size-fits-all approach and more about providing the building blocks for a highly efficient, automated business.

Advanced Lead and Contact Management

Wise Agent's contact management goes deep. You can categorize and segment your contacts with unlimited custom fields. A key feature is the lead management system, which automatically pulls in leads from over 200 sources. You can set up lead distribution rules to assign leads to team members based on zip code, price range, or source, ensuring rapid follow-up.

Powerful Marketing Automation Suite

The platform's marketing tools are extensive. You can create complex, multi-step drip campaigns that include emails, text messages, and even video messages. Wise Agent also includes a landing page builder, allowing you to create custom pages for specific properties, promotions, or lead magnets. This is a significant advantage for agents running digital advertising campaigns.

Robust Transaction Management

Wise Agent’s transaction management system is a standout feature. You can create unlimited, customizable transaction checklists for buyers, sellers, and rentals. As you input key contract dates, the system automatically populates your calendar with all associated deadlines. It also offers secure, unlimited document storage, keeping all your transaction files organized and accessible from anywhere.

Pro Tip: Use Wise Agent's transaction templates to standardize your closing process. Create separate checklists for buyer-side, seller-side, and commercial deals. This ensures no detail is missed and provides a consistent, professional experience for every client.

Extensive Integration Marketplace

Instead of trying to be everything, Wise Agent focuses on integrating with best-in-class tools. It connects with Google Calendar and Contacts, Mailchimp, Zillow, Realtor.com, and various transaction management platforms like Dotloop. This integration-first approach allows agents to build a custom tech stack around the CRM, connecting the tools they already use and love.

Comparative Analysis of Pricing Models

When comparing IXACT Contact vs Wise Agent, pricing is a key differentiator. Both platforms aim to provide value, but they structure their offerings differently.

IXACT Contact Pricing

IXACT Contact keeps its pricing model incredibly simple. It typically offers a single subscription tier that includes all its core features. This means for one monthly fee, you get the CRM, the agent website, the monthly e-newsletter, and the social media automation.

• Structure: Single-tier, all-inclusive monthly subscription.
• What's Included: CRM, website with IDX, automated newsletter, social media content, and customer support.
• Value Proposition: The value lies in its simplicity and predictability. You know exactly what you're paying each month, and there are no surprise add-on fees for core functionality. This is ideal for agents who want to manage their budget with a single, fixed cost for their primary business software.
• Free Trial: IXACT Contact is known for its generous 5-week free trial, which gives agents ample time to explore the platform and its features before committing.

For the most current pricing, it's always best to visit the IXACT Contact website directly, as plans and promotions can change.

Wise Agent Pricing

Wise Agent offers more flexibility in its pricing, with both monthly and annual payment options. The annual plan typically provides a significant discount over paying month-to-month. The core CRM is feature-rich, but some advanced functionalities or services may come as optional add-ons.

• Structure: Tiered pricing, usually with a single main plan available monthly or annually. Optional add-ons may be available.
• What's Included: The core plan includes the CRM, transaction management, marketing automation, landing pages, and unlimited support.
• Value Proposition: Wise Agent's value comes from its power and scalability. The base price gives you an incredibly robust set of tools, and the a la carte model for certain add-ons means you only pay for what you need. This is great for growing teams or agents who want to start with a powerful core and add more capabilities as their business expands.
• Free Trial: Wise Agent offers a 14-day free trial, allowing you to test its full feature set.

To see the latest plans and any available add-ons, check the official Wise Agent pricing page.

User Experience and Interface Comparison

The usability of a CRM can make or break its effectiveness. If a platform is clunky or confusing, agents simply won't use it. Both IXACT Contact and Wise Agent have made efforts to create functional interfaces, but they cater to different user preferences.

IXACT Contact: Clean and Guided

IXACT Contact is widely regarded as having one of the cleaner and more intuitive interfaces in the real estate CRM market. The dashboard is designed to be straightforward, presenting key information like upcoming tasks, appointments, and new leads in an easy-to-digest format. The navigation is logical, with clear labels for different sections of the platform.

New users often find the setup process to be guided and simple. The platform includes a setup wizard that walks you through importing contacts, connecting your email, and configuring your marketing settings. This focus on ease of use makes it less intimidating for agents who are not particularly tech-savvy. The trade-off for this simplicity is a potential lack of deep customization options found in more complex systems.

Wise Agent: Powerful but Dense

Wise Agent's interface is built for functionality and power. Because the platform contains such a vast number of features, the dashboard and navigation can feel more crowded or dense to a new user. There are more menus, options, and settings to explore, which contributes to its steeper learning curve.

However, once you become familiar with the layout, this density becomes a strength. Everything is accessible, and the level of customization is impressive. You can tailor the dashboard to show the reports and modules that are most important to you. For the power user, Wise Agent's interface is a command center that provides a comprehensive view of their entire business at a glance.

It's built for efficiency once you've mastered its structure.

Customer Support Options for Both Platforms

Excellent customer support is non-negotiable for a business-critical tool like a CRM. When you have a question or run into an issue, you need fast and helpful assistance. Both companies understand this and offer robust support channels.

IXACT Contact Support

IXACT Contact offers unlimited customer support as part of its subscription. Their support team is known for being responsive and knowledgeable about the real estate industry. They provide one-on-one setup assistance to new users to ensure they get started on the right foot.

Support channels typically include:

• Phone Support: Direct access to a support representative during business hours.
• Email Support: For less urgent inquiries.
• Webinars and Training: Regular live and on-demand training sessions covering various aspects of the platform.
• Knowledge Base: A comprehensive library of articles and tutorials.

Wise Agent Support

Wise Agent is famous for its 24/7 customer support, a major selling point that sets it apart from many competitors. No matter when you're working—be it late at night or on a weekend—you can reach a real person for help. This is a huge benefit for agents with non-traditional work schedules.

Support channels include:

• 24/7 Phone and Email Support: Around-the-clock access to their support team.
• Live Chat: For quick questions directly within the platform.
• Wise Agent University: An extensive collection of training videos, guides, and classes.
• Personalized Onboarding: One-on-one training sessions to help you get the most out of the system.

In the IXACT vs Wise Agent support debate, Wise Agent's 24/7 availability gives it a distinct edge, especially for agents who don't work a standard 9-to-5 schedule.

Integration Capabilities with Other Tools

A CRM's ability to connect with other software you use is crucial for creating a seamless workflow. This is an area where the two platforms have different philosophies.

IXACT Contact's All-in-One Approach

Because IXACT Contact aims to be an all-in-one solution, its list of direct third-party integrations is more limited. It focuses on essential connections, such as syncing with Google/Outlook calendars and contacts. It also integrates with lead generation sources like Zillow and Realtor.com to automatically import new leads.

The philosophy here is that you shouldn't need many integrations because the core functionalities (website, email marketing, social media) are already built-in. This is appealing for agents who want to minimize complexity but can be a limitation for those who have a set of existing tools they want to keep using.

Wise Agent's Integration Ecosystem

Wise Agent takes the opposite approach, positioning itself as a central hub that connects to a wide ecosystem of other tools. Its integration marketplace is extensive and constantly growing. This allows agents to build a best-in-class tech stack tailored to their needs.

Key integration categories include:

• Lead Generation: Connects with hundreds of lead sources. – Email Marketing: Integrates with platforms like Mailchimp for advanced email campaigns. – Transaction Management: Works with Dotloop, SkySlope, and others. – Productivity: Syncs seamlessly with Google Workspace and Microsoft 365.

• Marketing: Connects to video email services and direct mail providers.

This makes Wise Agent the more flexible and scalable option for agents who want to integrate their CRM deeply into their existing and future technology choices.

Pros and Cons: IXACT Contact vs Wise Agent

No CRM is perfect for everyone. Here’s a straightforward breakdown of the strengths and weaknesses of each platform based on a detailed wise agent review and ixact contact comparison.

IXACT Contact

Pros:

• Extremely User-Friendly: The clean interface and guided setup make it one of the easiest CRMs to learn and use.
• True All-in-One Solution: The inclusion of a website, monthly newsletter, and social media automation provides immense value and convenience.
• Predictable Pricing: A single monthly fee with no hidden costs for core features makes budgeting simple.
• Excellent 'Keep in Touch' Features: The automated communication tools are perfect for nurturing your sphere of influence with minimal effort.

Cons:

• Limited Customization: The focus on simplicity means fewer options for customizing workflows, fields, and reports.
• Fewer Integrations: It doesn't connect with as many third-party apps, which can be a drawback for agents with an established tech stack.
• Basic Website: The included website is functional but may not be robust enough for agents wanting advanced features or a unique design.

Wise Agent

Pros:

• Incredibly Powerful Features: From landing pages to advanced lead routing and transaction automation, the feature set is deep.
• Highly Customizable: You can tailor almost every aspect of the CRM to match your specific business processes.
• Extensive Integrations: Connects with a huge variety of other real estate tools, making it a flexible hub for your business.
• 24/7 Customer Support: Around-the-clock access to live support is a significant advantage.

Cons:

• Steeper Learning Curve: The sheer number of features can be overwhelming for new users, and it takes time to master the platform.
• Interface Can Feel Dated: While highly functional, some users find the user interface to be less modern than some newer competitors.
• A La Carte Add-ons: While the base price is competitive, costs can increase if you need additional services or add-ons.

Frequently Asked Questions (FAQ)

Is Wise Agent or IXACT Contact better for new agents?

For most new agents, IXACT Contact is often the better choice. Its simplicity, guided setup, and all-in-one features (like the included website and automated newsletter) allow a new agent to get a complete business system up and running quickly without a steep learning curve or the need to manage multiple subscriptions.

Which CRM has better marketing automation features?

Wise Agent has more powerful and flexible marketing automation. While IXACT Contact excels at simple, automated 'keep in touch' campaigns, Wise Agent offers multi-channel drip campaigns (email and text), a landing page builder, and advanced lead distribution rules. This makes it better suited for agents focused on aggressive, multi-faceted digital marketing strategies.

Can I migrate my contacts to IXACT Contact or Wise Agent?

Yes, both platforms make it easy to import your existing contacts. You can typically upload a CSV file (a common format exported from spreadsheets or other CRMs), and both offer customer support to assist with the migration process to ensure your data is transferred correctly.

Do both CRMs offer a mobile app?

Yes, both IXACT Contact and Wise Agent understand that agents are always on the go and offer mobile solutions. They provide mobile-friendly web versions or dedicated apps for iOS and Android, allowing you to access your contacts, calendar, and transaction information from your phone or tablet.

Final Thoughts: Which Real Estate CRM Should You Choose?

After a thorough comparison of IXACT Contact vs Wise Agent, the best choice truly depends on your business needs, technical comfort level, and long-term goals.

Choose IXACT Contact if you are an individual agent or small team member who values simplicity, ease of use, and an all-in-one solution. If you want a system that works right out of the box, helps you automate your client follow-up, and provides a professional web presence without any fuss, IXACT Contact is an excellent and cost-effective choice.

Choose Wise Agent if you are a tech-savvy agent, a growing team, or a brokerage that needs power, flexibility, and deep customization. If you want to build a highly automated business, integrate with a wide variety of other tools, and have a system that can scale with your ambitions, investing the time to learn Wise Agent will pay significant dividends. Its robust feature set and 24/7 support make it a formidable platform for serious real estate professionals.