How Much is kvCORE Per Month? 2026 Pricing for Agents & Teams

If you're a real estate professional trying to figure out how much kvCORE is per month, you've likely discovered it's not a simple answer. Inside Real Estate, the company behind the platform, doesn't publish a public price list. This is because kvCORE is typically sold as a customized solution for brokerages, teams, and individual agents, with costs that vary significantly based on your specific needs. However, based on industry reports and user feedback, we can provide a clear picture of what you can expect to invest.

The typical kvCORE subscription price for a solo agent starts at around $499 per month, plus a one-time setup fee that can range from $500 to over $1,000. For teams, the cost increases based on the number of users, often falling between $750 and $1,800 per month. These figures can change based on negotiated brokerage-wide deals, which often provide the platform to agents at a heavily discounted rate or as part of their standard tech fees.

What to Know About kvCORE Pricing

• No Public Pricing: kvCORE uses a quote-based model. The final cost depends on your team size, required features, and any existing brokerage partnerships.
• Estimated Solo Agent Cost: Individual agents should budget for a starting cost of approximately $499 per month, in addition to a one-time onboarding fee.
• Team and Brokerage Scalability: The kvCORE monthly cost scales for teams and brokerages. A small team might pay around $1,200 per month, while large brokerages negotiate enterprise-level contracts.
• It's Now BoldTrail: kvCORE has been integrated into Inside Real Estate's newer platform, BoldTrail. While the name kvCORE is still widely used, you're essentially buying into the BoldTrail ecosystem.
• Potential for Hidden Costs: The base subscription covers the core platform, but additional expenses for premium lead generation tools, a dedicated smart number, or video messaging can increase your total monthly investment.

What is kvCORE (Now BoldTrail) and Why is Pricing a Mystery?

kvCORE is an all-in-one real estate platform designed to manage nearly every aspect of an agent's business. It combines a powerful customer relationship manager (CRM), lead-generating IDX websites, and a suite of automated marketing tools into a single, integrated system. The goal is to provide agents with everything they need to attract, engage, and close clients without having to piece together multiple software subscriptions.

In recent years, Inside Real Estate has evolved kvCORE into its flagship platform, BoldTrail. While many veteran agents and brokers still refer to it as kvCORE, new customers are technically purchasing BoldTrail, which incorporates all of kvCORE's beloved features with an updated interface and expanded capabilities. This rebranding is important to note when you're researching, as the names are often used interchangeably.

The reason the pricing remains unpublished is rooted in its business model. kvCORE is not a simple, one-size-fits-all software. It's an enterprise-level solution that is highly customizable. The final price depends on factors like the number of agent seats, the specific features a brokerage wants to enable, the level of customer support required, and the volume of leads being managed.

This custom-quote approach allows them to tailor packages for a solo agent, a 10-person team, or a 10,000-agent national franchise, ensuring the solution fits the scale of the operation.

Deconstructing the kvCORE Monthly Cost: A Detailed Breakdown

While an exact figure requires a direct quote, we can break down the typical pricing structures you'll encounter. Understanding these tiers helps you anticipate the potential investment for your business.

Base Subscription Price for Solo Agents

For an individual agent not covered by a brokerage deal, the most commonly cited starting price is $499 per month. This plan is designed to give a single user access to the full power of the platform. This typically includes one IDX website, the complete Smart CRM, marketing automation tools, and business analytics dashboards.

This tier is best for established agents with a consistent deal flow who can absorb the monthly cost and have the time to learn the system. The return on investment comes from using the automation to nurture a large database of leads and converting them over time, which is why it's a significant commitment for a brand-new agent.

Pricing for Small to Medium Teams (3-10 Agents)

The kvCORE fees per month for teams are higher but offer a better per-agent value. A small team of 3-5 agents might see pricing start around $750 to $1,200 per month. This cost structure includes everything in the solo plan but adds critical team-focused features.

These include advanced lead routing rules to distribute incoming leads automatically based on source, price point, or agent availability. It also provides team leaders with accountability tools and oversight dashboards to monitor agent performance, track follow-up activities, and measure the team's overall ROI. For a growing team, this centralized system is often more efficient than having each agent manage their own separate CRM and website.

Enterprise & Brokerage-Level Pricing

This is where kvCORE's pricing becomes entirely custom. Large teams (25+ agents) and brokerages negotiate enterprise-level contracts directly with Inside Real Estate. These deals can run into thousands of dollars per month but drastically reduce the per-agent cost. A brokerage might pay a flat fee to provide kvCORE to all its agents as a recruiting and retention tool.

This is why joining a brokerage like eXp Realty, which provides kvCORE to its agents as part of their standard technology fee, is so appealing. The agent gets access to a premium platform, which would cost them $500/month on their own, for a fraction of that price. When evaluating brokerages, always ask what all-in-one platform they provide, as it can represent a massive savings.

One-Time Setup Fees

Nearly all kvCORE plans come with a mandatory one-time setup or onboarding fee. This fee typically ranges from $500 to $1,500+. It covers the technical process of setting up your account, connecting your MLS feed, building your IDX website, and importing your existing contacts. It also includes initial training sessions to help you get acquainted with the platform's core functions.

While it's an upfront cost, proper onboarding is essential for a system this complex.

What's Included? Core Features Driving the kvCORE Subscription Price

The high kvCORE subscription price is justified by its comprehensive, all-in-one feature set. You are not just buying a CRM; you are investing in an entire business ecosystem. Here are the core components that deliver value and drive its cost.

Lead Generation & IDX Websites

At its heart, kvCORE is a lead generation machine. Every subscription comes with a modern, customizable IDX (Internet Data Exchange) website. This site is directly linked to your local MLS, allowing consumers to search for properties just like they would on Zillow. The key difference is that all their activity is tracked, and they are prompted to register to save searches or view property details, turning anonymous visitors into actionable leads in your CRM.

Smart CRM with AI-Powered Automation

Once a lead enters your system, the Smart CRM takes over. This is far more than a simple address book. The system uses behavioral automation to track every action a lead takes—what properties they view, how often they visit your site, and what emails they open. Based on this behavior, it automatically adjusts their status and triggers relevant follow-up campaigns.

This ensures that you're always sending the right message at the right time without manual effort.

Pro Tip: The most powerful feature within the Smart CRM is the automated campaign library. Spend time customizing these email and text message drips for different lead types (e.g., First-Time Home Buyer, Zillow Lead, Open House Visitor). A personalized follow-up plan will dramatically increase your conversion rates.

Marketing Autopilot

kvCORE's Marketing Autopilot handles the day-to-day communication that keeps you top-of-mind with your sphere of influence and new leads. You can set up automated social media posts, schedule mass email and text message blasts, and even send video messages. The platform also includes tools for creating landing pages and squeeze pages to support your digital advertising campaigns, ensuring all traffic is funneled directly into your CRM for automated follow-up.

Business Analytics & Reporting

For team leaders and brokers, the analytics dashboard is invaluable. It provides a top-down view of the entire business pipeline. You can see where your best leads are coming from, which agents are most effective at follow-up, and what your overall return on investment is for marketing spend. This data-driven approach helps you make smarter business decisions, identify coaching opportunities, and forecast future revenue more accurately.

The Hidden kvCORE Fees Per Month: What Costs Extra?

While the base subscription is comprehensive, several premium add-ons can increase your total kvCORE fees per month. It's important to be aware of these optional upgrades so you can budget accordingly.

Lead Generation Add-ons

kvCORE offers several built-in tools to generate new leads at an additional cost. PropertyBoost allows you to promote a listing on social media to generate buyer and seller leads for that specific property. Smart Social Leads is a service where kvCORE's team runs ads for you to generate a consistent flow of new contacts. These services are optional and are typically paid per campaign or as a monthly add-on.

CORE Video Premium (Powered by BombBomb)

While basic video messaging is included, the premium integration with BombBomb offers enhanced features like screen recording, detailed tracking of video views, and a more advanced user interface. If video is a cornerstone of your marketing strategy, this upgrade might be a worthwhile investment, but it comes with its own monthly fee.

Smart Number & Dialers

Each kvCORE account comes with a shared Smart Number that routes calls and texts. However, if you want a dedicated number for your business or team, you'll need to purchase one. For teams that do heavy outbound prospecting, kvCORE also offers a multi-line Power Dialer as a premium add-on. This tool allows agents to call through lists of leads much faster than manual dialing, but it adds a significant cost to your monthly subscription.

Marketplace Add-ons

kvCORE has a marketplace of approved third-party integrations that can extend its functionality. While some are free, many of these tools—like advanced transaction management connections or alternative dialers—come with their own subscription costs. It's a great way to customize the platform, but you need to factor these external software costs into your overall tech budget.

Is the kvCORE Monthly Cost Worth It? A Pros and Cons Analysis

Deciding whether to invest in kvCORE requires weighing its powerful capabilities against its significant cost and complexity. Here’s a balanced look at the pros and cons to help you decide.

The Pros: Why Agents Invest in kvCORE

• Truly All-in-One: It successfully combines the functions of a CRM, website builder, email marketing platform, and lead generation tool. This consolidation can simplify your tech stack and ensure all your data works together.
• Powerful Automation: The behavioral automation is a standout feature. It intelligently nurtures leads in the background, freeing you up to focus on dollar-productive activities like appointments and negotiations.
• Excellent for Teams: The lead routing, agent accountability features, and team-wide analytics make it one of the best platforms on the market for managing and scaling a real estate team.
• Strong Organic Lead Generation: The IDX websites are well-designed and SEO-friendly, giving you the ability to generate your own organic leads over time, reducing your reliance on paid lead sources.

The Cons: Potential Downsides to Consider

• High Price Point: The kvCORE subscription price is a significant barrier for new agents or those with inconsistent income. It requires a substantial and steady budget.
• Steep Learning Curve: This is not a plug-and-play system. To get a positive ROI, you must commit significant time to learning its vast feature set. Many agents pay for it but only scratch the surface of its capabilities.
• Can Feel Overwhelming: The sheer number of features and settings can be intimidating. Some agents find the interface less intuitive than simpler, more focused CRMs.
• Support Can Be Inconsistent: While many users have great experiences, some report that getting timely and effective customer support can be a challenge, which is frustrating given the high cost.

How kvCORE Pricing Compares to Top Alternatives

No platform exists in a vacuum. To understand the value of the kvCORE monthly cost, it's helpful to compare it against other popular real estate platforms. Each offers a different approach to solving the same core problems.

Feature	kvCORE (BoldTrail)	Follow Up Boss	BoomTown	Real Geeks
Model	All-in-One Platform	Best-in-Class CRM	All-in-One Platform	All-in-One Platform
Typical Starting Price	~$499/month + setup	~$69/user/month	~$1,000+/month + setup	~$299/month + setup
Includes IDX Website?	Yes	No	Yes	Yes
Key Strength	Deep Automation & Team Features	Simplicity & Usability	Paid Lead Generation & Conversion	Value & Affordability
Best For	Brokerages, large teams, and tech-savvy solo agents	Agents/teams who want the best CRM and will integrate other tools	High-producing teams focused on paid advertising	Solo agents and small teams on a budget

kvCORE vs. Follow Up Boss

Follow Up Boss is often praised for being the best pure CRM in real estate. It's incredibly user-friendly, has a fantastic mobile app, and excels at managing communication and follow-up. However, it is not an all-in-one platform. You will need to pair it with a separate IDX website provider (like Sierra Interactive or Lofty) and other marketing tools, which can add up in cost and complexity.

kvCORE vs. BoomTown

BoomTown is perhaps kvCORE's most direct competitor. It's another high-end, all-in-one platform focused on teams and brokerages. BoomTown's primary strength lies in its predictive CRM and its managed digital advertising services. It's often considered a slightly more expensive option, with a heavy emphasis on generating and converting paid leads from sources like Google PPC.

kvCORE vs. Real Geeks

Real Geeks is a popular all-in-one alternative that comes in at a lower price point. It provides an IDX website, CRM, and email marketing tools, but its features are generally considered less advanced than kvCORE's. For agents and small teams who want an integrated solution without the high cost and complexity of kvCORE, Real Geeks presents a compelling and budget-friendly option.

Frequently Asked Questions About kvCORE

Here are answers to some of the most common questions agents have about kvCORE's cost, history, and place in the market.

How much does kvCORE cost for a single agent?

A single agent purchasing a plan directly, without a brokerage discount, should expect the kvCORE monthly cost to start at around $499 per month. You should also budget for a one-time setup fee, which is often in the $500 to $1,000 range. This provides access to the core platform, including the CRM and an IDX website.

What is kvCORE now called?

kvCORE has been officially rebranded and integrated into Inside Real Estate's newer, more advanced platform called BoldTrail. While the kvCORE name is still widely used in the industry, especially by long-time users, new customers are purchasing the BoldTrail system. It contains all the features of kvCORE plus additional enhancements.

What brokerages use kvCORE?

Many of the largest and most tech-forward brokerages in North America provide kvCORE (now BoldTrail) to their agents. The most well-known example is eXp Realty, which offers the full platform to all its agents as a core part of its value proposition. Other major brands like RE/MAX, Weichert, and numerous independent brokerages also have enterprise partnerships with Inside Real Estate.

Why did Keller Williams (kW) sue kvCORE?

This was a significant event in the real estate tech world. In 2018, Keller Williams filed a lawsuit against Inside Real Estate (and its former company, Kunversion) alleging misappropriation of trade secrets. The dispute arose as Keller Williams was developing its own proprietary platform, Command, and there were concerns about intellectual property and agent data. The lawsuit was part of a larger trend of major brokerages trying to build their own technology in-house to compete with third-party providers.

The matter was eventually settled out of court.

What is the best CRM for a real estate agent?

There is no single "best" CRM; it depends entirely on your needs, budget, and technical skill. kvCORE is best for those who want a powerful, all-in-one system and are willing to master it. Follow Up Boss is often considered the best for pure CRM functionality, simplicity, and ease of use. Real Geeks or LionDesk are great options for agents looking for more budget-friendly solutions.

Final Thoughts: Is the kvCORE Subscription Price Right for You?

Ultimately, the decision to invest in kvCORE comes down to your business goals, budget, and commitment to technology. The platform is undeniably powerful, offering a suite of tools that can help a dedicated agent or team build a scalable and highly automated business. The ability to manage leads, marketing, and your website from a single dashboard is a massive advantage.

However, its power comes at a price—both in monthly fees and the time required for mastery. For a brand new agent struggling to close their first few deals, the kvCORE monthly cost can be an intimidating financial burden. It is best suited for established agents with a consistent income, teams looking to scale their operations, and brokerages that want to provide a competitive tech advantage to their agents.

If you are a high-producing agent or team leader feeling limited by your current collection of disconnected tools, kvCORE could be the solution that ties everything together. To get a precise quote tailored to your business and see a live demo of its capabilities, the best next step is to connect with their sales team directly. Visit the official kvCORE website to schedule a consultation.