How Much Does kvCORE Cost? 2026 Pricing Guide for Agents & Teams

Determining exactly how much kvCORE costs can be tricky because Inside Real Estate doesn't publish a public price list. The final price depends heavily on your team size, specific needs, and whether you get it directly or through a brokerage. However, based on industry data and user reports, you can expect kvCORE pricing to range from approximately $299 per month for a single agent to over $1,800 per month for large brokerages.

This guide breaks down everything you need to know about the kvCORE cost structure. We'll explore the different pricing tiers for solo agents and teams, uncover potential hidden fees you need to be aware of, and even reveal the most effective way to get this powerful platform at a significantly reduced price. By the end, you'll have a clear picture of the true investment required.

Quick Summary

• No Public Pricing: kvCORE pricing is quote-based and not listed on their website. Costs vary based on the number of users and required features.
• Estimated Cost for Individuals: Single agents can expect to pay around $299 to $499 per month for a version of the platform, often under the legacy name Kunversion+.
• Team and Brokerage Costs: Pricing for teams and brokerages typically starts at $499 per month and can scale to $1,800+ per month depending on the number of agents.
• Brokerage-Provided Access: The most affordable way to get kvCORE is through a participating brokerage like eXp Realty or some RE/MAX offices, which may offer it for a small monthly tech fee (e.g., under $100).
• Additional Fees: Be prepared for potential extra costs, including a one-time setup fee, charges for add-on tools, and your own budget for paid lead generation (PPC ads).

What is kvCORE, and Why the Buzz?

kvCORE by Inside Real Estate is an all-in-one, cloud-based real estate platform designed to manage nearly every aspect of an agent's or brokerage's business. It's not just a CRM; it's a complete ecosystem that combines a powerful customer relationship manager (CRM), lead-generating IDX websites, automated marketing tools, and transaction management capabilities into a single dashboard.

The primary goal of kvCORE is to help real estate professionals generate and nurture leads more efficiently, ultimately closing more deals. It achieves this by automating repetitive tasks like lead follow-up, email campaigns, and social media posting, freeing up agents to focus on high-value activities like building relationships and negotiating contracts. The platform is built for scalability, serving everyone from individual agents to multi-state brokerages.

An important point to note is the platform's evolution. You will frequently see the name BoldTrail used alongside or in place of kvCORE. Inside Real Estate is rebranding kvCORE to BoldTrail, incorporating new AI features and an updated user interface. For now, the names are often used interchangeably, but BoldTrail represents the next generation of the platform you're researching.

A Deep Dive into kvCORE's Key Features and Benefits

Understanding the kvcore cost is directly tied to the value its features provide. The platform is comprehensive, aiming to replace a handful of other software subscriptions you might be paying for. Here’s a breakdown of the core components that justify its price tag.

Robust Real Estate CRM

The heart of kvCORE is its smart CRM. It goes beyond a simple contact database by using behavioral automation to track and score leads. When a lead visits your website, the CRM logs their activity—what properties they view, how often they visit, and what they save. This data is used to automatically categorize them as a hot lead, a long-term nurture, or somewhere in between.

This system allows you to prioritize your day effectively. Instead of guessing who to call, the dashboard tells you which prospects are most engaged and likely ready to transact. It also automates follow-up with smart campaigns that send relevant texts and emails based on the lead's behavior, ensuring no opportunity falls through the cracks.

High-Performance IDX Websites

Every kvCORE subscription includes a customizable, lead-capture-optimized IDX website. These sites are directly linked to your local MLS, providing visitors with up-to-date property listings. The front-end is designed to be user-friendly for consumers, while the back-end is built to convert them into leads.

Features like forced registration prompts, property valuation requests, and saved search alerts encourage visitors to provide their contact information. Because the website and CRM are fully integrated, every new lead and all their activity are instantly synced to your database, triggering automated follow-up campaigns without any manual entry.

Built-in Lead Generation Engine

kvCORE provides multiple tools to generate new leads. You can create unlimited landing pages and squeeze pages for specific properties, neighborhoods, or market reports. It also includes a built-in dialer to streamline calls and tools to run ads on platforms like Google and Facebook directly from the system.

While you still have to pay for the ad spend itself, the platform simplifies the process of creating and managing campaigns. It also has a marketplace for purchasing additional leads or services, making it a central hub for all your business growth activities.

Marketing Autopilot

Automation is where kvCORE truly shines. The platform's Smart Campaigns are a series of pre-built, customizable communication plans that combine emails, text messages, and tasks. You can assign a specific campaign to a new lead based on its source (e.g., a Zillow lead gets a different campaign than a Facebook lead).

The system handles the initial and ongoing follow-up, nurturing leads for weeks, months, or even years until they are ready to engage. This ensures consistent communication with your entire database, preventing you from losing out on future business from clients who aren't ready to buy or sell today.

Unpacking kvCORE Pricing: How Much Does It Really Cost?

This is the central question for anyone considering the platform. While there's no public price list, the kvcore pricing structure can be understood by breaking it down into tiers based on user count. The final kvcore fees are always delivered through a custom quote from their sales team.

Here’s a general breakdown of what you can expect to pay as of 2026. Remember, these are estimates gathered from user reports and industry analysis.

Plan Type	Estimated Monthly Cost	Best For	Key Details
Individual Agent (Kunversion+)	$299 – $499	Solo agents or very small teams	Often sold under the legacy Kunversion+ brand. Provides core CRM and IDX website features for one user.
Small to Mid-Sized Team	$499 – $1,199	Teams of 3-50 agents	This is the standard kvCORE platform. The price scales directly with the number of agent seats you need.
Large Brokerage	$1,200 – $1,800+	Brokerages with 50+ agents	Includes advanced brokerage-level tools for agent management, recruiting, and oversight. Custom pricing is standard.
Brokerage-Provided Plan	$50 – $100	Agents at a partner brokerage	Accessed via a brokerage like eXp Realty. Offers the full platform for a heavily discounted tech fee.

Hidden Costs and Additional Fees to Consider

Beyond the monthly subscription, there are other potential costs to factor into your budget:

• Onboarding or Setup Fee: Most new contracts come with a one-time setup fee. This can range from a few hundred to over a thousand dollars, depending on the complexity of your setup and data migration. Always ask about this upfront.
• Paid Lead Generation: kvCORE gives you the tools to run ads, but the ad spend is on you. If you plan to use their Google or Facebook advertising tools, you'll need a separate budget for that, which can be hundreds or thousands of dollars per month.
• Marketplace Add-ons: The platform has a marketplace where you can buy additional services, such as pre-vetted leads, marketing content, or extra dialer minutes. These are optional but can add up.
• Vanity Domain: If you want a custom domain for your IDX website (e.g., www.yournamehomes.com) instead of the default subdomain, you'll have to purchase and maintain it, which typically costs around $15-$20 per year.

Pro Tip: When getting a quote from Inside Real Estate, ask for a detailed list of all potential fees, including setup, add-ons, and any per-transaction charges that might apply. This prevents surprises after you've signed the contract.

Is kvCORE Worth the Investment? A Look at Pros and Cons

Deciding if the kvcore cost is justified depends on your business goals, tech-savviness, and budget. It's a powerful tool, but it's not the right fit for everyone. Here is a balanced look at its strengths and weaknesses.

Pros of Using kvCORE

1. All-in-One Solution: The biggest advantage is having your CRM, website, and marketing tools under one roof. This eliminates the need for multiple subscriptions and the headache of trying to integrate different software. It simplifies your tech stack and ensures data flows seamlessly between your tools.

2. Powerful Automation: The Smart Campaigns feature is a huge time-saver. It can handle lead nurturing for your entire database, ensuring consistent follow-up without you having to manually send every email or text. This allows you to scale your business without letting leads slip through the cracks.

3. Excellent Lead Capture and Nurturing: The platform is built from the ground up to generate and convert leads. From the IDX websites designed for conversion to the behavioral tracking in the CRM, every feature is focused on turning prospects into clients.

4. Scalability: kvCORE works for a single agent and can scale to support a brokerage with thousands of agents. The system grows with your business, providing more advanced tools for team leaders and brokers as needed, including agent accountability and transaction oversight.

Cons of Using kvCORE

1. Steep Learning Curve: Because the platform does so much, it can be overwhelming for new users. There are a lot of features to learn, and it takes time and commitment to master the system and use it to its full potential. Agents who are not tech-savvy may struggle initially.

2. High Cost for Solo Agents: If you're a single agent buying directly from Inside Real Estate, the cost can be substantial. It's a significant monthly expense, and you need to be closing deals consistently to see a positive return on your investment.

3. Can Be Cumbersome: Some users report that the interface can feel clunky or that simple tasks require too many clicks. While powerful, it may not be as sleek or intuitive as some newer, more specialized CRM platforms.

4. Support Can Be Inconsistent: Like many large software companies, user experiences with customer support can vary. While many get the help they need, some have reported slow response times or difficulty resolving complex technical issues.

The Smartest Way to Get kvCORE: Join a Partner Brokerage

For many agents, the most cost-effective way to access this platform is not to buy it directly. Instead, you can gain access by joining a brokerage that provides kvCORE to its agents as part of their technology package. This is a massive value proposition that can save you thousands of dollars per year.

Brokerages like eXp Realty are famous for this model. They have an enterprise-level contract with Inside Real Estate and offer the full kvCORE platform to all their agents for a small monthly tech fee, often around $85. This fee also includes other tools, making it an incredible deal.

Other brokerages, including many RE/MAX and Keller Williams franchises, also offer kvCORE or a customized version of it to their agents at a reduced cost. If you are considering a move to a new brokerage, asking about their CRM and tech stack should be a top priority. If they offer kvCORE, you could get access to a $500/month tool for a fraction of the price.

This approach is ideal for:

• New Agents: Get access to top-tier technology without the high upfront cost.
• Solo Agents: Avoid the hefty direct subscription fee and invest that money into marketing.
• Small Teams: Equip your entire team with a powerful, unified system without breaking the bank.

Frequently Asked Questions (FAQ)

Here are answers to some of the most common questions people ask about kvCORE and its pricing.

How much does kvCORE cost for a single agent?

For a single agent purchasing directly, the cost is typically between $299 and $499 per month. This plan is often sold as Kunversion+, a legacy product name. The most affordable option for a single agent is to join a brokerage that provides kvCORE as part of its standard technology package, which can lower the cost to under $100 per month.

What is kvCORE now called?

kvCORE is in the process of being rebranded to BoldTrail. Inside Real Estate is rolling out the new name and interface, which includes enhanced AI capabilities and a refreshed user experience. You will see both names used during this transition period, but BoldTrail is the future of the platform.

What brokerages use kvCORE?

Many brokerages across North America use kvCORE. Some of the most well-known are eXp Realty, which offers it to all its agents, and numerous RE/MAX, Keller Williams, Better Homes and Gardens, and NextHome franchises. The platform is popular with large, tech-forward brokerages looking to provide a unified system for their agents.

What is the best CRM for a real estate agent?

The "best" CRM depends entirely on an agent's individual needs, budget, and tech skills. kvCORE is a top contender for those who want an all-in-one solution with powerful automation. Other popular options include Follow Up Boss (known for its simple interface and strong integrations), Chime (strong in paid lead gen tools), and LionDesk (a budget-friendly option).

Does Remax use kvCORE?

Yes, many RE/MAX franchises and teams use kvCORE. RE/MAX has a partnership with Inside Real Estate that allows its brokerages to offer kvCORE, often under a branded name like "Megaphone." However, it's not a company-wide mandate, so availability depends on the specific brokerage.

How much is kvCORE a month?

The monthly cost for kvCORE varies widely. It can be as low as $50-$100 through a partner brokerage, around $299-$499 for a single agent buying direct, and $500 to $1,800+ for teams and brokerages. The final price depends on the number of users and the specific package.

Final Thoughts: Is the Cost of kvCORE Right for You?

Ultimately, the question of how much does kvcore cost is less about the dollar amount and more about the return on investment it can provide for your business. For agents and teams who are committed to learning the system and using its powerful automation and lead generation tools, the cost can be easily justified by an increase in closed transactions.

The platform offers a comprehensive solution that can streamline your operations, improve your lead conversion rates, and help you build a scalable real estate business. However, it requires a real commitment of both time to learn it and money to pay for it.

If you're a solo agent or a small team, the smartest financial move is to explore brokerages that offer kvCORE as part of their value proposition. This strategy gives you access to one of the most powerful tools in the industry at a price point that is almost impossible to beat. For larger teams and brokerages, scheduling a direct demo is the best way to get a custom quote tailored to your specific needs.