kvCORE Pricing 2026: How Much Is kvCORE Per Month for Agents?

If you're a real estate professional trying to figure out how much is kvCORE per month, you've likely hit a common roadblock: the price isn't listed on their website. This lack of transparent pricing can be frustrating, but it's by design. kvCORE's cost structure is tailored to the specific needs of an agent, team, or brokerage, meaning the final price depends on several factors.

While there's no public price list, extensive industry research and user reports provide a clear picture of what to expect. For a single agent or a very small team, the kvCORE monthly cost typically starts at around $499 per month, plus a one-time setup fee. For larger teams and brokerages, this price can scale significantly, often reaching $1,800 per month or more, depending on the number of users and features required.

This guide breaks down every aspect of the kvCORE subscription fee, from standard plans and included features to hidden costs and competitor comparisons. We'll give you the information you need to determine if this all-in-one platform is the right financial fit for your real estate business.

What to Know

• No Public Pricing: kvCORE uses a quote-based model, so you must contact their sales team for an exact price. Costs are customized based on team size, market, and feature needs.
• Estimated Starting Cost: For individual agents or small teams, the kvCORE price per month generally starts at $499, with potential setup fees ranging from $500 to $1,000.
• All-in-One Platform: The subscription includes a powerful CRM, an IDX-enabled website, lead generation tools, and extensive marketing automation, offering significant value by combining multiple tools into one.
• Additional Fees Exist: Your total investment can increase with optional add-ons, paid lead generation campaigns (like Google or Facebook ads), and marketplace integrations.
• Brokerage Deals Offer Savings: The most affordable way to access kvCORE is often through a brokerage that provides it as a tech benefit, either for free or at a heavily subsidized rate.

Understanding the kvCORE Pricing Structure

Unlike software with fixed public tiers, kvCORE operates on a customized pricing model. This approach allows them to tailor their packages to the diverse needs of the real estate industry, from a solo agent just starting out to a multi-state enterprise brokerage. The final quote you receive is influenced by several key variables.

First and foremost is the number of users. The platform is built to scale, so the price for a single agent will be substantially different from that for a 50-person team. The team and brokerage plans include advanced administrative features, such as lead routing rules, agent performance dashboards, and team-wide accountability settings, which contribute to the higher cost.

Your specific market and MLS (Multiple Listing Service) also play a role. Some MLS boards have higher fees for data access and integration, which can be passed on in the subscription cost. Furthermore, the level of customization and the specific add-on services you select will directly impact your monthly bill. This quote-based system ensures you only pay for the tools and capacity your business actually needs.

kvCORE's Rebranding to BoldTrail

It's important to note that Inside Real Estate, the parent company of kvCORE, has integrated the platform into a broader ecosystem called BoldTrail. While many still refer to the core product as kvCORE, BoldTrail represents the complete suite of tools, including a new, updated user interface and additional features. When you request a demo today, you'll likely be introduced to the BoldTrail platform, which is the next evolution of kvCORE.

A Detailed Breakdown of the kvCORE Monthly Cost

While you need an official quote for an exact figure, we can outline the generally accepted price ranges based on user reports and industry analysis. These numbers provide a solid baseline for budgeting and understanding what to expect when you speak with a sales representative.

Pricing for a Single Agent

For an individual real estate agent, the kvCORE subscription fee typically starts at $499 per month. This plan is designed to provide a solo agent with all the essential tools to run their business from a single dashboard. It includes the full-featured Smart CRM, a personal IDX website, lead generation tools, and the marketing automation suite.

In addition to the monthly fee, expect a one-time onboarding or setup fee. This fee can range from $500 to $1,000 and covers the initial setup of your website, MLS integration, and data import. This initial investment ensures the platform is configured correctly for your business from day one.

Pricing for Small to Mid-Sized Teams (3-10 Agents)

For teams, the kvCORE price per month increases to accommodate more users and advanced team-management features. A small team of 3 to 5 agents can expect to pay between $750 and $1,200 per month. This tier unlocks critical functionalities for team leaders and admins.

These features include sophisticated lead routing that can distribute incoming leads based on rules like round-robin, zip code, or source. Team leaders also gain access to comprehensive performance dashboards to track agent activity, conversion rates, and ROI. This level of oversight is essential for managing a team effectively and holding agents accountable.

Pricing for Large Brokerages and Enterprises

Large brokerages with 50 or more agents enter the enterprise-level pricing tier. Costs here are highly customized but generally start around $1,800 per month and can go much higher. At this scale, Inside Real Estate works directly with the brokerage to create a bespoke solution.

This often includes a main brokerage website with individual agent sub-domains, advanced compliance tools, and integrations with other brokerage software like transaction management systems. Brokerages often receive volume discounts on a per-agent basis, making it a cost-effective solution for providing top-tier technology to their entire roster of agents.

What's Included in Your kvCORE Subscription Fee?

One of kvCORE's biggest selling points is the sheer number of features packed into its platform. The monthly fee replaces the need for multiple disparate systems, such as a separate website provider, CRM, and email marketing tool. This consolidation not only simplifies your tech stack but can also lead to significant cost savings.

Here are the core features included in a standard kvCORE plan:

• IDX-Enabled Website: You get a modern, mobile-responsive website fully integrated with your local MLS. This site serves as your digital storefront and primary lead capture tool. It includes customizable landing pages, squeeze pages for capturing niche leads (e.g., "Homes in [Neighborhood] with a Pool"), and blog functionality.
• Smart CRM: This is the heart of the platform. The CRM organizes all your contacts and uses behavioral automation to track their activity. It logs every property they view, every link they click, and every search they save, giving you powerful insights into their needs and timing.
• Marketing Autopilot: This feature automates your follow-up. You can set up drip campaigns that send emails, text messages, and even video messages to nurture leads over time. The system's AI can detect when a lead becomes active again and alert you to reach out personally.
• Lead Engine: kvCORE provides a suite of built-in tools to generate new leads. You can easily create landing pages, post trackable links to social media, and generate custom text codes (e.g., "Text HOME to 59559 for info"). It also integrates with paid lead sources if you choose to run ads.
• Reporting and Analytics: The platform includes detailed dashboards that track everything from website traffic and lead source effectiveness to agent productivity and conversion rates. This data is critical for making informed decisions about your marketing budget and business strategy.

The Hidden Costs: Additional Fees to Consider

While the kvCORE subscription fee is comprehensive, it's important to budget for potential extra costs. These are not necessarily "hidden," but they are additional investments you might need to make to maximize the platform's potential. Understanding these upfront will help you calculate the true total cost of ownership.

Onboarding and Setup Fees

As mentioned earlier, nearly all new kvCORE accounts come with a mandatory one-time setup fee. This typically ranges from $500 to $1,000. This fee covers the technical work of launching your website, connecting your MLS feed, and migrating your existing contacts into the new CRM. While it's an upfront cost, it ensures a smooth and professional launch.

Paid Lead Generation

kvCORE's Lead Engine gives you the tools to generate leads, but it doesn't include an advertising budget. If you want to run Google Pay-Per-Click (PPC) campaigns or Facebook ads to drive traffic to your new website, that ad spend is an entirely separate cost. kvCORE offers managed advertising services through its marketplace, where you can pay their team to create and manage campaigns for you, but the ad budget itself is always extra.

Optional Add-On Services

Inside Real Estate offers several premium add-ons that enhance the core kvCORE platform. These come with their own monthly fees. Popular add-ons include:

• CORE Present: A powerful tool for creating modern, interactive CMAs (Comparative Market Analysis) and buyer presentations.
• CORE Video powered by BombBomb: This integration allows you to easily record and send personal video messages via email and text directly from the kvCORE dashboard.
• Vanity Domain: If you want to use a custom domain you already own (e.g., www.YourNameRealEstate.com) instead of the one provided by kvCORE, there may be a small monthly fee, often cited by users as around $10-$15 per month.

Pro Tip: Before committing to any add-ons, spend at least 90 days mastering the core kvCORE platform. Many agents find the standard features are more than powerful enough to generate significant business without needing premium upgrades immediately.

kvCORE vs. Competitors: A Cost and Value Comparison

To truly evaluate the kvCORE price per month, you need to see how it stacks up against its main competitors. The real estate tech space is crowded, but a few key players offer similar all-in-one solutions. Here’s a look at how they compare.

Platform	Estimated Starting Price	Target Audience	Key Differentiator
kvCORE	$499/month	Individual Agents, Teams, Brokerages	Truly all-in-one platform with strong automation and team features.
Follow Up Boss	$57/user/month (billed annually)	Teams focused on conversion	A pure-play CRM known for its simplicity and powerful integrations. Requires a separate website.
BoomTown	$1,000+/month	Teams and Brokerages	All-in-one platform with a heavy focus on managed paid lead generation.
Chime	$500+/month	Tech-savvy Agents and Teams	All-in-one platform with a modern UI, AI assistant, and strong mobile app.

kvCORE vs. Follow Up Boss

This is a common comparison. Follow Up Boss appears much cheaper on the surface, but it's only a CRM. You still need to pay for a separate IDX website, which can cost $100-$500 per month. When you add the costs together, the total investment can be similar to kvCORE's.

The choice comes down to preference: do you want an integrated, all-in-one system (kvCORE) or a best-in-class CRM that you connect to other tools (Follow Up Boss).

kvCORE vs. BoomTown

BoomTown and kvCORE are both comprehensive platforms, but they have different philosophies. BoomTown's model is heavily centered around its managed advertising services; they are experts at running PPC campaigns to generate leads for you. This often results in a higher monthly cost, with minimums frequently starting at $1,000 for the software plus a required ad spend. kvCORE provides the tools for you to run your own ads or purchase their managed services, offering more flexibility.

Is kvCORE Worth the Monthly Cost? Customer Perspectives

Determining the value of kvCORE depends entirely on how you use it. For agents who fully commit to learning the system and using its automation tools, the ROI can be immense. A single closed deal generated from an automated follow-up campaign can pay for the platform for an entire year.

However, it's not a magic bullet. The most common criticism of kvCORE is its steep learning curve. The platform is so feature-rich that it can be overwhelming for new users. Success requires a commitment to training and implementation.

As one user on a Reddit discussion noted, there are small costs that can add up, like an $11/month fee for a vanity domain, which they felt should be included.

Pros of kvCORE

• All-in-One Solution: Consolidates your website, CRM, and marketing tools, simplifying your workflow and tech stack.
• Powerful Automation: The Smart CRM and Marketing Autopilot can nurture thousands of leads simultaneously, saving you hundreds of hours.
• Excellent for Teams: The lead routing and accountability tools are top-notch for managing a growing team.
• Scalability: The platform can grow with you from a solo agent to a large brokerage.

Cons of kvCORE

• Steep Learning Curve: It takes time and dedication to master all the features.
• Can Feel Clunky: Some users find the user interface less intuitive than more modern competitors like Chime.
• Support Can Be Inconsistent: While support is available, agents on brokerage-provided plans sometimes report slower response times than those paying for a direct account.

Finding a Deal: kvCORE Discounts and Promotions

Direct discounts on the kvCORE subscription fee are rare, as the pricing is already customized during the sales process. However, there are two primary ways to get a better deal.

First, you can inquire about a discount for paying annually instead of monthly. Many software companies offer a 10-20% discount for an upfront annual commitment, and it's always worth asking the sales representative if this is an option. This can save you a significant amount over the course of a year.

The second and most common way to get kvCORE for a reduced price—or even for free—is to join a brokerage that offers it as part of its technology package. National brands like eXp Realty and many RE/MAX franchises provide kvCORE to all their agents as a core benefit. The brokerage buys an enterprise license and distributes it to their agents, saving each agent thousands of dollars per year.

Does the kvCORE Price Per Month Vary by Location?

Yes, the kvCORE price per month can vary based on your market or region, which is another reason for their quote-based system. This variation isn't arbitrary; it's tied to tangible business costs.

The primary factor is the cost of MLS data feeds. Each of the hundreds of MLS boards across the country has its own set of rules and fees for providing an IDX data feed. A more expensive or technically complex MLS integration can lead to a higher subscription price for agents in that area.

Market size and competition can also play a subtle role. In highly competitive major metropolitan areas, the operational costs for technology providers can be higher. While this isn't usually a dramatic difference, it can contribute to slight variations in the quotes provided to agents in different parts of the country.

Managing Your Plan: Upgrading and Downgrading

As your business evolves, your technology needs will change. kvCORE is designed to be flexible, allowing you to adjust your subscription as you grow. The process for making changes is typically handled through your dedicated account manager.

Upgrading your plan is a straightforward process. If you're a solo agent and decide to hire a buyer's agent, you can easily add a user seat to your account. Similarly, you can add premium services like CORE Present at any time. These additions will simply be prorated and added to your next monthly bill.

Downgrading can be more complex and depends on the terms of your contract. Most kvCORE agreements are for a 12-month term. This means you generally cannot reduce your number of user seats or cancel your subscription mid-contract without a penalty. Before signing up, it's crucial to clarify the terms regarding downgrades and cancellations so you understand your commitment.

Pro Tip: When negotiating your contract, ask about the policy for pausing your account. If you plan to take an extended leave from the business, some companies may offer a reduced "parking" fee to keep your account active without paying the full subscription.

FAQ: Answering Your Top Questions About kvCORE Pricing

How much does kvCORE cost for a single agent?

A single agent can expect the kvCORE monthly cost to start at approximately $499 per month. This is an entry-level price and can vary based on your market and any selected add-ons. You should also budget for a one-time setup fee, which typically costs between $500 and $1,000.

What is kvCORE now called?

kvCORE has been integrated into a new, more comprehensive platform called BoldTrail. Inside Real Estate, the parent company, now positions BoldTrail as its flagship product. It includes all the core functionality of kvCORE but features an updated interface and additional tools, representing the next generation of the platform.

What are some good kvCORE alternatives?

If you're looking for other all-in-one platforms, top alternatives include Chime and BoomTown. If you prefer a standalone, best-in-class CRM and plan to use a separate website provider, Follow Up Boss is widely considered the industry leader. Each has its own pricing structure and strengths.

What brokerages use kvCORE?

Many of the largest and most tech-forward brokerages in North America provide kvCORE to their agents. This includes companies like eXp Realty, The Real Brokerage, and numerous franchises within networks like RE/MAX, Keller Williams, and Better Homes and Gardens Real Estate. Joining one of these brokerages is often the most cost-effective way to access the platform.

Is kvCORE easy to use?

This is subjective. kvCORE is incredibly powerful, but that power comes with complexity. It has a steeper learning curve than simpler CRMs. However, for users who invest time in the training and setup process, it becomes an intuitive and indispensable tool for managing their entire business.

Final Thoughts

Ultimately, the question of "how much is kvCORE per month" has a flexible answer: it depends. With a starting point around $499 for solo agents and scaling up for teams and brokerages, the platform represents a significant but valuable investment. Its true strength lies in consolidating your most critical business tools—your website, CRM, and marketing engine—into a single, cohesive system.

For a self-motivated agent or a team leader who is committed to implementation, the kvCORE subscription fee can deliver a massive return on investment through improved efficiency and automated lead conversion. It's a tool designed for professionals who are serious about scaling their business through technology.

If you believe an all-in-one solution is the right move for your business, the next step is to see it in action. To get a precise quote tailored to your specific needs, we recommend you schedule a personalized demo on the official Inside Real Estate website.